Tag: big city

starburst LED beauty light star eyes Canada makeup lighting

LED Starburst Light

Presenting the new LED Starburst Light! A new product that provides the best light quality for any shoot. Whether you are a make up artist, influencer, music video director, or photographer the LED Starburst light will make your content look fabulous.

The video below highlights the benefits of the LED Starburst Light, what’s in the box, and the different features that can be used.

The benefits include:

  • A high colour rendering index (CRI) of 97
  • Built in temperature protection circuit
  • And a cell phone holder that attaches to the light

Some handy features this light has are:

  • 6 angle adjustable light tubes
  • Adjustable colour temperature
  • And the light creates a star effect in the subjects eyes

Watch the video for a closer look on the LED Starburst Light.

RGB Sexi Flexi flex panel Canada light lighting film

RGB Sexi-Flexi

Introducing the RGB Sexi-Flexi flex light! A new product with a wide range of special effects and capabilities.

The video below highlights the important and useful aspects of a flex panel. It focuses on the durability and pliability of a flex panel, as well as how efficient they are in any environment.

The new RGB flex light model Big City Lights is offering has great energy efficiency with a colour temperature ranging from 2700K to 9999K. As well as a hard carrying case with the essential equipment, such as: a power adapter, cross frame holder, diffusion silk, control box, and a 90˚ light stand.

There are also many special effects with this model beyond the original Bi-Colour, including but not limited to:

  • Lighting mode
  • Police car mode
  • Emergency mode
  • TV mode
  • Strobe lights (green, red, white, blue)
  • Nightclub mode

And much more.

Check out the video for more details regarding the RGB Sexi-Flexi.

 

Top 5 Lighting Techniques

One of the most important tools in staging a scene is lighting. Lighting develops the mood and setting in any production. It captures the audience and draws them into the storyline just by looking at the scene and the lighting techniques that are used.

This post will highlight the top 5 lighting techniques used in film production and their purposes for a scene.

Number 1: Soft Lighting

Soft lighting is commonly used for its aesthetically pleasing effect. It eliminates shadows and recreates subtle shades of light that has no strict definition of a light source. The purpose is to make the subject or object look less harsh. An example of this technique would be in the movie Restless (2011) where you can notice the soft light with no clear distinction between light and shadows, and has a calming effect.

Number 2: Hard Lighting

Hard lighting uses a direct beam from a light source or from the sunlight. This lighting creates shadows and harsh lines. It can also create silhouettes and highlights. An example would be in the movie The Dark Knight (2008) with the harsh tones of the subjects faces and the overlapping shadows to add to the mood of the scene and the intensity of the character.

Number 3: Ambient Lighting

Ambient lighting, also known as “practical” lighting, consists of the lights that are present and natural, so this could be sunlight, lamplight, or an overhead light. Ambient lighting can add depth and dimension to a scene if used cleverly. It can also add a sense of realism to the scene that draws the viewers attention. You need to account for ambient light, especially when shooting outside.

Number 4: Three Point Lighting

Three point lighting is a media standard form of lighting, as in it is highly used in all forms of media such as film, video, and photography. Three point lighting includes key light, fill light, and a back light.

The key light is the primary light source. It is the most intense and direct light in the scene. The key light will illuminate the form of the object or actor. Secondly, the fill light cancels out the shadows created by the ket light. It adds softness to the shadows. Lastly, the back light hits an actor or object from behind. This is used to separate the object or actor from the background.

3 point film lighting Toronto canada Scarborough tutorial

Number 5: Motivated Lighting

Motivated light seeks to imitate natural light sources, such as sunlight, moonlight, street lights, head lights and more. This technique is used to emphasize the natural lights effect to help set the story or scene. It allows the audience to believe the world that is being presented.

Lighting as a whole is complex and broad. There is so much terminology and techniques that even choosing the top most common techniques was difficult because everyone has their own interpretation. This post was a simple introductory article about the diverse world of lighting in media, specifically in film.

Rentals

lighting and AV rentals for film, video, stage , parties and events in Toronto

Pricing and availability are subject to change without notice.
Please call to check availability416 894 4025

located at:

2370 Midland Ave – UNIT B9
Toronto, ON, M1S 5C6

Pricing is based on self pick up and return to our location.
Prices DO NOT include taxes, set up, delivery or return pick up.
If you require any of these services, please Contact Us for a quote.

All rentals are based on a 24 hour period or portion thereof,  ask us about our weekend rates!

 

Big City Lights is a lighting company that offers services for the film industry, photographers, events, stage shows and parties. We do both sales and rentals. We offer self serve pick up from our location, or we can deliver and/or offer set up in and around the GTA including Toronto, Scarborough, North York, Etobicoke, Richmond Hill, Markham, Thornhill, Vaughn, East York, Ajax, Pickering, Brampton, Oakville, Oshawa, Mississauga and more! Contact us for a quote.

We have been in the lighting business for over 15  years, and we offer great customer service in Toronto and the GTA.  Big City Lights works with event planners, filmmakers, photographers, video production companies, DJs, churches, synagogues and other places of worship to create the perfect lighting for your special event, concert, film shoot, photography shoot, party or stage show.  We  currently serve the areas of Scarborough, Toronto, Brampton, Mississauga, North York, Etobicoke, Richmond Hill, Markham, Vaughn, Thornhill,  East York, Pickering, Ajax, Oshawa and Oakville and more!  Contact us today for your wedding lighting, event lights or party lighting!

 

 

affordable rental of lighting and AV equipment in Toronto Canada. We have a large selection of rental lights rental film lighting LED lighting and audio visual equipment. Based in Toronto Canada and we sell to all of Canada and the USA. Video equipment and lights for all events and parties stage shows and concerts we even rent ring lights!

Battery Operated Lighting Options

Calling all filmmakers, photographers, hairstylists and party starters! Have you ever needed a wireless light to brighten a subject? To light a party? Well we have the products for you. This video showcases various options for battery operated lights to suit any of your needs. These lights are perfect for when you don’t have an outlet near by, or for on the go shootings. All the links for the battery operated lights we carry are available below.

Links:

Continue reading “Battery Operated Lighting Options”

Finding the Perfect Light Stand for You

Here at Big City we have a lot of stands, all with different sizes and weights. From tall ones to short rolling ones. We have anything to fit you film or photo needs. Links to all the stands shown in this video are below.

All the stands we carry.

 

Quick and Easy Lighting – The Ring Light

ring light diva stellar nova super nebula ledgo big city ringlight

 

Do you know little to nothing about lighting, and are looking for a fast and simple way to get the perfect look? If this is you, then a Ring Light may be just what you’ve been looking for. Here are a few reasons why..

 

1. ONE AND DONE

There are several different types of Ring Lights. They come in different sizes, but all the same shape. The most practical use for a Ring Light would be to light the face of a subject. Whether its for Film or for Photography, a Ring Light is easily one of the quickest and efficient ways to light a subjects face, without the use of multiple lights. This is due to the fact that a Ring Light is able to produce an incredibly uniform light, creating even shadows, and lights all sides of the subject. Just plug in, and enjoy!

Ringlight photo by Clint Adam Smyth, the master of light and lighting

2. THESE EYES 

Ring Lights have a great reputation for being able to create a beautiful eye reflecting effect. With other lights, it is often difficult to capture the detail of a subjects eyes. With the Ring Light, you are able to shoot right through the centre of it, which makes it incredibly easy to capture the detail in someones eyes.

Ringlight photo by Clint Adam Smyth, the master of light and lighting

 

3. RAISING YOUR VLOG GAME 

Due to its practicality, simplicity, and versatility, a Ring Light is the favoured lighting choice for most of the internet’s most famous vloggers and content creators. YouTubers who specialize in makeup, and beauty care will often use a Ring Light for its ability to bring out the details in the subjects face.

Ultimate Diva Ringlight Light by Big City Lights based in Toronto, Canada

 

4.  FILL’ING IT UP 

If you already have a decent lighting setup that you’re content with, adding a Ring Light to the mix will take it to the next level. The Ring Light can also be used as a fill light that can be used to cancel out unwanted shadows, and will provide a softer look.

Fluorescent Ringlight in Canada for Film and Photography. Great for Make-up!

 

5. WE GOT WHAT YOU NEED 

Ring Lights can often be difficult to come across at your ordinary retail shop, but here at Big City Lights, we offer a wide selection of Ring Lights for great prices!! You can check them out HERE, or visit us in STORE and see them for yourself!

Grow Lights

Are you a flower person? Do you love your greens? Well we have just the lights for you. These lights are grow lights, which means they help your plants grow faster and stronger than usual. In this video we showcase different sized and different watt LED grow lights. Hope you enjoy!

Links to all lights are down below

Links:

24w LED Grow Light Bulb

45w LED Grow Light Panel

100w Waterproof LED Grow Light

150w Waterproof LED Grow Light

 

Listening to and Maintaining your Community and Following

Having a community and following is something that most companies and people desire. It can be hard to maintain and expand that community but there are steps that can be taken to ensure the community is happy and lasts for a long time. The three simple steps listed will be targeting the right audience, maintaining and focusing on the needs of the community and growth & expansion. The examples listed will include big name companies to small groups. No matter how big your community is, there is always room for expansion and things that will bring everyone together.

Having a community and following means you need to treat the people who are in the community with some respect and carefulness. Many people join these communities and followings because they all share a common interest or belief. Keeping your focus on these core beliefs and values can ensure the community stays together and focused on goals and tasks. It is also important to listen to feedback and general comments. They can provide a lot of ways to improve and grow communities and followings.

Thousands attend Blizzcon each year. It is a convention created by Blizzard Entertainment. The majority are fans who share the passion and interest of Blizzard’s games

A good example comes from an online video game. Overwatch is an online video game where changes happen a lot in their game. Characters and new things being added to the game influences a lot inside. The game has a player base of over 35 million players monthly and many of these players have their own opinions to changes in the game and the overall state of the game. The developers at Blizzard Entertainment do a great job of listening to the community and fitting their needs. The development team and support team are always active on forums and social media to inform and assist others. They also release monthly update videos to give the player base an update on what they are doing with the game and what they want to know from the community about these changes etc. Blizzard shows a great example on how to create and maintain a large community and keep them active and happy in where they are.

Having a community and following shouldn’t be focused on profit and general gain for yourself or your company. A lot of people can rely on these communities and believe it progresses people’s lives and other aspects. A community’s voice can even have a large impact on companies and other products. For example if you are making a change to your website that many members of the community dislike, you may want to change the plan or ask the community how they would like it. It seems like a simple concept except many large companies can sometimes fail to suit their community’s needs.

Battlefront 2 by EA had the record lowest user rating of any triple A studio

This is an example of a game publisher focusing on economical gain and not listening to their community. Electronic Arts (EA) published the video game Star Wars Battlefront 2 which was hit hard with negative reviews and feedback from the community. A lot of the issues were profit orientated and didn’t work well with the large player base. Issues included loot boxes which you have to pay for, paying for in game bonuses which is unfair and other features that made the game almost unplayable. EA’s response is the current most down voted (disliked) comment on Reddit with over 600,000 down votes. Their response to the situation and lack of care for their community resulted in negative sales for the game and a stock decline in an already declining company. EA’s response was listed as one of the worst company decisions of 2017. EA has also been nominated as the worst company in the U.S of 2017 and almost won that award as a result of this backlash. All they had to do was listen to the community and make the appropriate changes and maybe they wouldn’t have lost millions of dollars and decreases in stock prices.

Growing and expanding your community is a future goal that most people look forward to. It allows the community to grow even more and allows for a wider range of ideas from going outside the target interest to even creating live events to becoming a company. There are many success stories of companies and communities doing these things.

E-sports is very popular with students.

For example, many universities across North America have been creating varsity level Esports teams and clubs across campuses. Scholarships and other programs are now being offered for playing video games at a high level. This started as a simple idea. For example, the University of Toronto had a Facebook page for all of their students who enjoyed playing video games. It slowly kept on growing and other universities did the same. As popularity of these groups became more popular, they expanded and reached out to other universities about hosting friendly tournaments etc. Eventually over 30 universities signed up for the first tournament and this started what is now known as the University Esports League. Now there are over hundreds of universities, colleges and even high schools doing the same thing in North America. This all started as a small Facebook group talking about video games to a multi-million dollar investment.

UC Irvine’s Esports arena was built to cater the growing trend

All the examples listed showcase the large impact that a community can have and ways a company or leader can turn things around. Some of the most important steps are to keep a maintained focus on what the community enjoys and what they want out of being in a community. Making changes or doing things that will upset the community will lead to problems occurring and can go downhill. The most important step is making sure everyone in your community is doing well and truly caring for them.

– Benson Lam

 

What to look for in your over-ear headphones

Over-ear headphones are used by many in different environments. From offices, libraries, on the bus etc. Some headphones can have a high price range and list all these features and designs that some may find confusing. Here are some factors to look for when deciding your next headphone purchase.

First off is comfort,

There are many designs of headphones in the market today. It is important to figure out which is the most comfortable as some users may spend hours with their headphones on. There are some important factors that determine if a headphone will be comfortable for you. A big factor is the ear pad design. Every person’s ear can be different, small, big, round, pointy etc. It is always important to look at the shape of the ear pad and see if it fits you. If you have large ears then you wouldn’t want small ear pads putting pressure on your ears. Another factor is types of padding. This will vary between top tier headphones and low tier pairs. Some high end headphones will feature memory foam, leather padded designs while some may feature generic foam. There are still great padding in cheaper headphones for example the HyperX Cloud is less than 100 dollars and features the same memory foam padding as other brands. It is always important to see which you would prefer and if you would care a lot about the padding.

How you use your headphones is also important. Do you move around a lot, are you constantly listening to music or always have a pair of headphones on etc. All these are factors when buying a pair of headphones. There are 2 important factors that we will compare.

Wired vs Wireless

Wired:

Pros:

  • No need to charge
  • Usually has better sound quality
  • More compatible with some devices

Cons:

  • Wires can tangle and dangle
  • Some wired headphones use different ports, USB, 3.5mm etc. Adapters may be needed
  • Once a wire is cut, hard to fix

Wireless:

Pros:

  • No wires
  • Can take anywhere
  • Bluetooth range is increasing each model
  • Quality has been increasing each year

Cons:

  • Battery life can deplete quickly
  • Wireless features can disconnect randomly
  • Not compatible with every device. (Some in-flight entertainment systems on planes only accept 3.5mm wired connections)
Wireless headphones have been advancing in technology such as charging stations from Sennheiser

The other factor is the difference between open back headphones and closed back. This makes a large difference in how you use your headphones.

Open back means that the sides of the headphones have holes that go through to your ear. This allows for air to breathe through the headphones and allows for a more natural and deeper listening. The downside of the open back design is a higher chance of damaging the insides and no noise isolation as you can hear things around you and some people may hear what you are listening to.

Open back headphones are more visible from the sides

Open Back

Pros:

  • More natural sounding, better audio quality.
  • Typically more comfortable due to more airflow
  • Better quality on audio files

Cons:

  • Little noise isolation, not good for public spaces
  • People may hear what you are listening to due to open holes
  • Lifespan can be affected due to open area in the headphones
  • Can have a flimsier construction

Closed back as the name suggests has the opposite features of a open back pair of headphones. Instead of holes on the side, it completely blocks out the sides of the headphones. This means, the only way air can get inside the headphones is through the speaker inside. This design allows for noise isolation, a denser and more secure build but results in a downgrade in audio experience due to the isolation.

Closed back headphones compared to open back, have a closed side for isolation

Closed back

Pros:

  • Noise isolation for both ends
  • Higher life span
  • Better construction
  • Better for public spaces

Cons:

  • Audio quality lacking compared to open
  • Can be a heavier build
  • Lack of airflow can affect comfort

Both styles of headphones will do their job well. Its your choice on which benefits are more worth for you and if you fit within these environments of listening.

There are many other factors that help determine which pair of headphones is best for you. It is always recommended if you can try the pair before hand at local computer stores or other retailers. Remember to always factor in your lifestyle and how you would use headphones in your daily lives. It can help determine between wired or wireless and open-back or closed-back headphones.

Here at Big City, we offer some great headphones from American Audio. We carry the BL-40 and BL-60 closed back headphones which are a great choice for your next headphone purchase.

– Benson Lam

AMERICAN AUDIO BL-40 CLOSED BACK HEADPHONES

AMERICAN AUDIO BL-60 CLOSED BACK HEADPHONES

Membrane or Mechanical, which keyboard is better?

Keyboards are being used by millions at the same time. From office staff writing reports to high school students writing essays. It is an essential tool in today’s world of technology. For the past 8 years, you may have heard the term “mechanical keyboard”. This technology has been around for some time and has become more mainstream in certain environments. Although it is considered an “upgrade” for some users, a mechanical keyboard is not for everyone. Here is some information about mechanical keyboards and see if you would get into the trend.

So whats the difference?

The average keyboard you may know is referred as a membrane keyboard. It acts as a button when pressed and does its job pretty well. Underneath there is rubber coating around the button which helps provide that clicking sound and a lifting feeling when pressing down. A mechanical keyboard actually works in an entirely different way but similar to a typewriter. There are many variations of a mechanical keyboard but they all work by a switch mechanism rather than a pressure based one that a membrane keyboard uses. Underneath the keycap, there is a button that when pushes down triggers the switch underneath to input the command. It’s almost like flicking a light switch on and off but instead many times faster than you would expect. Mechanical keyboards have a much more clicky sound it as a switch is much more louder and movement based compared to the membrane button.

 

Membrane Keyboard
Mechanical Switch Based Button System

 

There are different variations of a mechanical keyboard. The differences factor a lot of things. They can swap the tactility (how hard you press) of the keycaps to how fast the keycaps go down. Cherry MX is one of the largest producers of mechanical keyboard switches. They offer over 7 kinds of switches that cater to the way a person types. From people who almost smash each key down to those who are quick and don’t put a lot of pressure when typing. This is a large reason why people enjoy mechanical keyboards since it can offer different experiences compared to a membrane keyboard. The lifespan of a mechanical keyboard is also a large part of why people buy these expensive products. A typical membrane keyboard can last over 10 million keystrokes, while a mechanical can have between 50 million to 100 million keystrokes (it has been tested). The overall build is a lot more thicker and typically weights more due to the average metal frame many brands use.

 

Some extra features that most mechanical keyboards include

  • RGB backlighting
  • Extra macro keys
  • Programmable keys
  • Removable keycaps
  • Onboard memory
  • Software for full customization
  • Some include wrist rests and other attachments

 

Removable keycaps results in more customization
Corsair’s K95 Mechanical Keyboard has features added such as detachable wrist rest, programmable macro keys, volume wheel, audio buttons and much more. Many other keyboards feature the same added touches.

 

 

 

 

 

 

 

 

 

 

Price Difference

Due to the added features and different design choices, there can be a large difference in pricing between the two kinds of keyboards.

Basic model examples:

The Logitech K120 Membrane Keyboard retails for $20
Corsair’s K68 Mechanical Keyboard retails for a price $90 – $130

High tier examples:

The Das Keyboard 4 is considered a high end mechanical keyboard. It retails for $221
The Logitech K780 is a bluetooth, multi purpose membrane keyboard. It retails for $132 on the Logitech site

 

To help summarize the information, here are both pros and cons to both types of keyboards.

Mechanical

Pros:

  • A more responsive and technical keyboard
  • Different options for different typing styles
  • Typically has higher lifespan
  • Better build quality compared to membrane keyboards
  • Can be easier to clean on most keyboards
  • Removable keycaps
  • Anti-“ghosting” (All keystrokes are recognized)

Cons:

  • Most mechanical keyboards can be “loud”
  • Beginning may be hard to get used to
  • Higher price than most membrane keyboards
  • Can weigh a lot more
  • Larger cables

Membrane:

Pros:

  • Cheaper than mechanical keyboards
  • A lot more options of designs, brands etc.
  • Slim designs are available
  • Less noisy compared to mechanical
  • Can be more lightweight and portable

Cons:

  • Most are constructed with cheaper materials
  • Buttons can be hard to clean, some do not have removable keycaps
  • Lower life span

Should you get a mechanical keyboard?

Mechanical keyboards can be a great addition to your setup but its not always for everyone. There are many factors in your life that can affect the decision if you buy it or not. If you stay at home and work or are often on your computer typing away then a mechanical keyboard will work best. It will only work best if you use your keyboard often, writers, coders and gamers will enjoy a mechanical keyboard more. People who move frequently and work in quiet areas might be more fit for a membrane keyboard. The sound and build of a mechanical keyboard can sometimes be annoying and distracting for some. Both keyboards will do well in their task and have been for the past years. Think about where, when and how you use your keyboard and decide wether to get a mechanical or membrane for your next purchase.

– Benson Lam