Tag: bigcity

Rentals

lighting and AV rentals for film, video, stage , parties and events in Toronto

Pricing and availability are subject to change without notice.
Please call to check availability416 894 4025

located at:

2370 Midland Ave – UNIT B9
Toronto, ON, M1S 5C6

Pricing is based on self pick up and return to our location.
Prices do not include taxes, set up, delivery or return pick up.
If you require any of these services, please Contact Us for a quote.

All rentals are based on a 24 hour period or portion there of,  ask us about our weekend rates!

 

Big City Lights is a lighting company that offers services for the film industry, photographers, events, stage shows and parties. We do both sales and rentals. We offer self serve pick up from our location, or we can deliver and/or offer set up in and around the GTA including Toronto, Scarborough, North York, Etobicoke, Richmond Hill, Markham, Thornhill, Vaughn, East York, Ajax, Pickering, Brampton, Oakville, Oshawa, Mississauga and more! Contact us for a quote.

We have been in the lighting business for over ten years, and we offer great customer service in Toronto and the GTA.  Big City Lights works with event planners, filmmakers, photographers, video production companies, DJs, churches, synagogues and other places of worship to create the perfect lighting for your special event, concert, film shoot, photography shoot, party or stage show.  We  currently serve the areas of Scarborough, Toronto, Brampton, Mississauga, North York, Etobicoke, Richmond Hill, Markham, Vaughn, Thornhill,  East York, Pickering, Ajax, Oshawa and Oakville and more!

 

 

affordable rental of lighting and AV equipment in Toronto Canada. We have a large selection of rental lights rental film lighting LED lighting and audio visual equipment. Based in Toronto Canada and we sell to all of Canada and the USA. Video equipment and lights for all events and parties stage shows and concerts we even rent ring lights!

Finding the Perfect Light Stand for You

Here at Big City we have a lot of stands, all with different sizes and weights. From tall ones to short rolling ones. We have anything to fit you film or photo needs. Links to all the stands shown in this video are below.

All the stands we carry.

 

How Diversification and Inclusion Effects Films

Social issues and many other problems change overtime. All of these changes can affect all aspects of the world. From policies, work ethic codes and much more. These changes can directly many parts of the media industry. Within the past 10 years, many films plan to make their films more inclusive and diverse to fit these social issues. From Marvel’s Black Panther having a large African American cast to Crazy Rich Asians displaying how Asian actors and film producers have what it takes. Many films now are breaking away from the norm and are trying to find ways to create film without causing controversy over social issues. Once films implement the changes, the fans do not always accept them.

Crazy Rich Asians featured a large Asian production team and cast which attracted international attention

Many issues that have been a problem within the past century are slowly being brought to light through many forms of media. Some may argue that the real life depiction of these issues should be shown fully while some believe it is too harsh to show it and should be winded down a bit. The most recent example was the biopic Bohemian Rhapsody which has gone through criticisms of its showing of lead singer Freddie Mercury. Some critics wanted to have a no filtered biopic regarding the singer’s relationship as a bisexual and his struggle with AIDS. Former bandmates of Mercury made the decision to have the film as a tribute rather than a controversial discussion about Mercury’s life. Fans of the band have supported the decision of the band. The large majority are open to the idea of bringing light to these social issues that wouldn’t have been acceptable back then.

Freddie Mercury and Queen’s featured film covers issues that the band faced whilst climbing up the music charts at the same time!

Diversity is a word being used much more frequently in the current generation. Through the past decade it is believed that diversity and inclusion in films has increased over that time. This change was not decided upon but conformed upon. Society has always been changing and most things will change along with it. Calling for more inclusive and diverse films won’t really make a difference. It can be very obvious if a show or film just places something there just for the sake of diversity. That kind of change should come naturally as society evolves. The recent surge isn’t because directors and producers have been putting diversity into play but just because it should be there naturally. Thats how the public should react as well. Romesh Ranganathan from The Guardian said for example Black Panther, should not be remembered as a step for diversity and change – but should be remembered as a great blockbuster Marvel film.

Black Panther featured a large African American cast and production team. It is also one of Marvel’s highest grossing films

There are various points to the argument on how the film industry is changing based on these social issues. USC Annenberg released a paper showing the “change” in film based on cultural and gender representation. The document shows that no or very little progress has been made in diversifying the film industry. For example, the information they gathered show that close to 70% of all actors in films are caucasian. The 30% remaining are groups such as asian, african american or latino. These numbers haven’t changed too much in the past decade. Another statistic claims that women only make around 30% of the film industry workforce. The same Annenberg paper showed that there was only 1 female music composer in over 1,400 productions. All these statistics are a lot to take in. It does show that change is required if we want to make the film industry equal. These changes will be hard to implement and there is no clear solution. All these statistics will change a little bit due to new films being released which showcase more diversity and inclusion. The only thing we can hope for is these changes will happen naturally and the rest of the world will conform to it.

 

Image graphic source – http://assets.uscannenberg.org/docs/inequality-in-1100-popular-films.pdf

 

Overall change is something we need to acknowledge but not overdo. These social issues involving diversity and inclusion should come naturally and not be forced. It’s good that people are pushing for that change but that change shouldn’t come forced. As we keep seeing new films and productions which include non majority characters, hopefully that will be the norm in the future where we don’t acknowledge those characters being there.

– Benson Lam

big city, bigcity, fashion, lighting, lights, model, photo, photographic, photography, rental, toronto

Exclusive Behind the Scenes Video of a Pro Photo Shoot Using Big City Lights!

Calgary, Canada, halifax, LED, LEDGO, lighting, lights, ringlight, Toronto, Vancouver

Hello ladies and gentleman today we bring you an exclusive, behind the scenes, look into a professional photo shoot by Toronto photographer Clint Adam Smyth. As an acknowledged photographer/videographer Clint needs to have the best, most reliable, equipment at his fingertips to provide his customers with what they need. In this video you will see how he uses Big City Lights to attain beautiful, incomparable results. This was a calendar shoot That will be coming out in 2011 to promote a makeup, hair and wardrobe stylists work It featuring a gorgeous model and a luxurious ride (needless to say, they were very excited and completely satisfied with the final results).

Clint uses a single Big City 110, two Big City 220’s and a ringlight for this particular shoot. The two large light banks perform the duty of filling and brightening the set, they are very powerful and effective. The 110 is used to add a slightly softer touch of light in a focussed area and finally the ringlight is used for the glamorous and stylistic effect it is so well known for. The video also demonstrates the growing love for continuous lighting and the needlessness of using strobe lighting. Continuous lighting provides consistency and makes it easier to get that specific look you’re trying to achieve.  Video of shoot is below.

Written by Hash Patel